to SELL, to HELP BUYING or to EDUCATE PURCHASE? The instinctual reaction to SELL is strong, you know it. But today, it is not so much a selling as it is a BUYING OPPORTUNITY; your clients want what they want to pay for. How do you manage prospects that are […]

Google or Facebook / Tweeter ANALYTICS

Facebook or Tweeter, as your WEB, are your homes. You definitely want to know, for both, which friends have paid you a visit, why, how often and their interests… as you may want them to come again. The WAY you talk or WHAT you say, engages differently. However, if you […]

STAND OUT! Define your 3 types of ICE

“It’s easy to stand with the crowd, it takes courage to stand alone”. The “fight” for consumers’ attention is fierce on an overall increasing “noise” of all brands communicating something and hopping to engage consumers with their messages. Sometimes it’s important to stop and answers to simplest questions like “what […]

Why YOU need a WHY?

“People don’t buy WHAT you do, they buy WHY you do it” – Simon Sinek. Do you know WHY you do WHAT you do and if yes, WHY your products and services stand for in the hearts and minds of your target audience? When your “why” becomes bigger than your […]