Eduard
SELL, HELP BUYING or EDUCATE PURCHASE?
Posted 26 May 2016 by Eduard IN Uncategorized / 0 responses
to SELL, to HELP BUYING or to EDUCATE PURCHASE? The instinctual reaction to SELL is strong, you know it. But today, it is not so much a selling as it is a BUYING OPPORTUNITY; your clients want what they want to pay for. How do you manage prospects that are […]
Pourquoi vous faut-il un POURQUOI ?
Posted 16 February 2016 by Eduard IN Uncategorized / 0 responses
“On n’achète pas CE QUE vous faites, on achète POURQUOI vous le faites” – Simon Sinek. Savez-vous POURQUOI vous faites CE QUE vous faites et, si oui, POURQUOI vos produits et services se démarquent-ils dans les cœurs et les esprits de votre public cible ? Quand votre “pourquoi” devient plus […]
DÉMARQUEZ-VOUS ! Établissez vos 3 types de “GLACE” (ICE)
Posted 16 February 2016 by Eduard IN Uncategorized / 0 responses
“Il est facile de rester aux côtés de la foule, il faut du courage pour être autonome.” La “lutte” pour attirer l’attention des consommateurs est farouche, étant donné le “bruit” global et croissant de toutes les marques ayant quelque chose à communiquer et espérant fidéliser des consommateurs grâce à leurs […]
Google ou Facebook / Tweeter ANALYTIQUES
Posted 16 February 2016 by Eduard IN Uncategorized / 0 responses
Facebook or Twitter, en tant que votre espace web, représentent vos maisons. Vous voulez certainement savoir, pour les deux, quels amis vous ont rendu visite, pourquoi, à quelle fréquence et ce qui les intéresse… parce qu’il est probable que vous voulez qu’ils reviennent. La MANIÈRE dont vous parlez et CE […]
Google or Facebook / Tweeter ANALYTICS
Posted 12 February 2016 by Eduard IN Uncategorized / 0 responses Facebook or Tweeter, as your WEB, are your homes. You definitely want to know, for both, which friends have paid you a visit, why, how often and their interests… as you may want them to come again. The WAY you talk or WHAT you say, engages differently. However, if you […]
STAND OUT! Define your 3 types of ICE
Posted 12 February 2016 by Eduard IN Uncategorized / 0 responses “It’s easy to stand with the crowd, it takes courage to stand alone”. The “fight” for consumers’ attention is fierce on an overall increasing “noise” of all brands communicating something and hopping to engage consumers with their messages. Sometimes it’s important to stop and answers to simplest questions like “what […]
Why YOU need a WHY?
Posted 12 February 2016 by Eduard IN Uncategorized / 0 responses “People don’t buy WHAT you do, they buy WHY you do it” – Simon Sinek. Do you know WHY you do WHAT you do and if yes, WHY your products and services stand for in the hearts and minds of your target audience? When your “why” becomes bigger than your […]
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