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STAND OUT! Define your 3 types of ICE

12 February 2016

“It’s easy to stand with the crowd, it takes courage to stand alone”. The “fight” for consumers’ attention is fierce on an overall increasing “noise” of all brands communicating something and hopping to engage consumers with their messages. Sometimes it’s important to stop and answers to simplest questions like “what makes my brand different?” and “why would my consumers care”.

Few brands have a complete strategy building from listening to their potential audience to rightly attract and engage by empowering and involving consumers into creating dynamic sharing experience stories that would grow long-term their business on higher base of shoppers. To make a difference and STAND-OUT you need first to ATTRACT… and for this every brand fights for: ATTENTION.

This “fight” for attention is fierce on an overall increasing “noise” of all brands communicating something aiming to attract consumers with their messages. Sometimes it’s important to stop and answers to simplest questions like “what makes my brand different?” and “why would my consumers care”.
How about the “three types of ice”?

Well yes, there are 3 types of ice; “different types of ice melt at different rates, so having the right ice for each libation is key to creating the optimum drinking experience”. But three types of ice do much more than just make drinks better; they serve understanding a brand core and as a word-of-mouth advertisement (and not only).

Very few businesses know their “3 types of ice” and even fewer of them are committed, to even smallest details, to show their professional focus rather than only claim it. The three types of ice concept, well executed, will make people curios and want to learn more building the trust in the company and brand.

So, we ask you, what are your three types of ice?

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